A concise guide to the technical stuff—
Browser Testing: Web browsers are applications that render the different elements of your web site on the computer screen. Unfortunately, different browsers handle some content elements in unusual or counterintuitive ways. Which is why we test all sites frequently during development. Currently, we test with all browsers in common use: Internet Explorer 7,8 and Firefox for Windows, Firefox and Safari for Macintosh. Opera too!
CSS: Cascading Style Sheets are used to control the layout of a site from one central reference file. Using CSS greatly increases the efficiency of development and maintenance of your site. If you want to make stylistic changes down the road, it’s a snap with a CSS-designed site. While all modern browsers provide full CSS support today, this was not the case 4-5 years ago. CSS design is one major reason clients choose to upgrade an older site.
Multimedia: Today’s Internet connections allow for a wide range of rich media content to be delivered via your Web site. Examples include: real-time (live) streaming video, podcasts, video conferencing, digital animation, MP3 audio, Flash presentations, QuickTime, Windows Media and more.
PHP: PHP is a popular scripting language for Web development that allows for dynamic content and database driven applications. PHP scripting is used to convey data between the user’s screen and a server-located database.
SEO: Search Engine Optimization is the process of building sites in a way that makes it easy for search engines such as Google to properly index the site for its database. Optimizing your site for search engine ranking is part art and part science, and it’s critical for driving traffic to your site.
Web Standards: The World Wide Web Consortium (WC3) has established a set of guidelines for the creation of Web content that is open to future improvement and mindful of past technology. These standards do not dictate the visual design of the site, but inform the underlying programming practices used to deliver the content.
XHTML: XHTML (Extensible HyperText Markup Language) is considered to be the successor to HTML (HyperText Markup Language), the original Web development language. XHTML incorporates most of the functionality of HTML while conforming to the stricter syntax of XML. Developing in XHTML is important, as it will allow for the eventual transition to XML in the future.